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Equity Education Center

Master the fundamentals of equity compensation and make smarter decisions about your stock options, RSUs, and more.

Understand Your Equity Compensation

Stock options, RSUs, and other equity can be worth thousands—or even millions—but only if you make the right decisions.

Free Fundamentals

Learn the basics of equity types, vesting, and key terminology.

Interactive Tools

Try our simplified calculators and visualizations to see how equity works.

Expert Guidance

Get clear explanations for complex concepts without the jargon.

FREE

Quick Equity Example

Your equity grant:

  • 10,000 stock options at $1 strike price
  • 4-year vesting with 1-year cliff
  • Current company share value: $5
After 1 year:2,500 shares vested
Cost to exercise:$2,500
Current equity value:$12,500
Potential gain:$10,000

Note: This is a simplified example. Real-world scenarios include tax considerations and other factors.

Test Your Equity Knowledge
Take this quick 3-question quiz to see where you stand

1. What happens when you have a 1-year cliff in your vesting schedule?

You get 100% of your equity after 1 year
You get no equity until you've worked for 1 year, then 25% vests at once
Your equity vests 1% per month for the first year
You must exercise all options within 1 year

2. What is the typical post-termination exercise window for stock options?

30 days
60 days
90 days
1 year

3. Which type of equity is taxed at vesting?

Incentive Stock Options (ISOs)
Non-qualified Stock Options (NSOs)
Restricted Stock Units (RSUs)
None of the above
Understanding Stock Options
5 min read
FreeFundamentals

Stock options give you the right to buy company shares at a fixed price (strike price) in the future. They're a way for startups to compensate employees while conserving cash.

Example:

If you have 1,000 options with a $1 strike price, and the company stock is worth $10, you can buy 1,000 shares for $1,000 and immediately sell them for $10,000, making a $9,000 profit (before taxes).

Vesting Schedules
5 min read
FreeFundamentals

Vesting is the process by which you earn your stock options over time. Most companies use a 4-year vesting schedule with a 1-year cliff.

Example:

With a 4-year vesting schedule and 1-year cliff, you earn nothing for the first year. After one year, 25% vests immediately. Then you earn the remaining 75% monthly over the next 3 years.

Exercise Windows
5 min read
FreeFundamentals

When you leave a company, you typically have 90 days to exercise your vested options. After that, you lose them.

Example:

If you have 1,000 vested options when you leave, you have 90 days to decide whether to buy the shares at the strike price.

Tax Implications
5 min read
FreeFundamentals

Exercising options can trigger tax events. ISOs can qualify for capital gains treatment if held long enough, while NSOs are taxed as ordinary income.

Example:

If you exercise NSOs with a $1 strike price when shares are worth $10, you'll owe ordinary income tax on the $9 spread immediately.

Premium Content Preview
Understanding 409A Valuations
10 min read
PremiumAdvanced

A 409A valuation is an independent appraisal of a private company's stock value, which determines the minimum price at which stock options can be granted.

Example:

Your company's 409A valuation is $5 per share. New options must have a strike price of at least $5 to avoid tax penalties.

Equity Dilution: How Your Ownership Percentage Changes
Premium
10 min read

Dilution occurs when a company issues new shares, reducing the ownership percentage of existing shar...

Exit Strategies: IPOs vs. Acquisitions
Premium
10 min read

Companies exit in different ways, most commonly through IPOs or acquisitions. Each exit type has dif...

Free PDF Guide

Equity Essentials: The Startup Employee's Guide

Get our free 15-page guide covering the fundamental concepts every startup employee should understand about equity compensation.

  • Equity types explained in plain language
  • Visual explanations of vesting concepts
  • 10-point checklist for evaluating offers
  • Quick-reference glossary of key terms

What People Are Saying

"VestQuest's educational resources helped me understand my equity package and negotiate a better offer that increased my compensation by over $50,000."

Jessica K.

Senior Product Manager

"I was completely lost about what to do with my stock options until I found these guides. The tax planning insights alone saved me thousands of dollars."

Marcus T.

Software Engineer

"The interactive calculators gave me the confidence to make informed decisions about my equity during our company's acquisition. Invaluable resource!"

Priya M.

Marketing Director

Your Learning Progress

Equity Fundamentals3/10 Completed
Tax Optimization1/8 Completed
Vesting Concepts2/6 Completed
Overall Progress25%
Learning Tracker

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  • Save your progress as you learn
  • Get custom learning paths based on your equity situation
  • Earn badges and certificates as you master concepts
  • Access your history from any device
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Put Your Knowledge Into Action

Now that you understand the basics, use these tools to make data-driven decisions about your equity.

Equity Calculator Suite

Comprehensive tools to value your equity, model exercise scenarios, and plan for exits.

  • Tax-aware exercise modeling
  • Exit valuation forecasts
  • Multiple scenario comparison
Portfolio Tracking

Track your equity portfolio across multiple companies, grants, and vesting schedules.

  • Real-time portfolio valuation
  • Vesting milestone alerts
  • Diversification analysis
Decision Guides

Personalized guidance for making better decisions about your equity at critical moments.

  • Exercise timing recommendations
  • Exit planning strategy
  • Offer evaluation frameworks

Ready to Master Your Equity?

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